The game, in plain English

Delete my data

You can ask us to delete your data at any time. A person handles each request. This is your right to erasure under UK data protection law.

How to ask

Email [email protected] from the address you want us to answer, or open @ukbrickbybrick on Instagram and send a DM from the account you play with. Say clearly that you want to delete your data, for example:

delete my data

You don't need a reason. Any of these phrases identifies your request. Capital letters and punctuation don't matter:

• delete my data
• remove my data
• remove me
• opt out
• delete me
• erase my data
• forget me
• right to erasure
• gdpr

A phrase that says the opposite doesn't count: “don't delete my data”, “I don't want to delete my data” or “do not remove me” is not a request. “No, delete my data” is.

If you email, include your Instagram @ so we find your account. Don't post passwords or ID documents in a public comment.

Deleting removes your data. It is not the same as asking us to hide your @. Tell us which one you want. Deleting is permanent.

Email, DM or comment

Email or DM is the best way. Neither is processed automatically: the team reads them and answers by hand. A public comment with one of these phrases flags your request for our team, but never deletes anything on its own, and anyone can see it.

Timeline

We act on your request within one month, usually much sooner, and reply on the same channel when it's done. Once we act, your house leaves the map within about 5 minutes and the rest is deleted from our database right after. We tell you in plain words what we did, or why we couldn't delete something. To ask for the status, write to us on the same channel.

Parents, guardians and lost access

Parents or guardians: if you think a child under 13 is in the game, email [email protected] or DM @ukbrickbybrick with the account's @. We remove the house and delete their data as described above. If you lost access to your account or need help, email [email protected] or send a DM to @ukbrickbybrick. We never ask for documents in a public comment.

What happens next

• Your house leaves the map. You leave the leaderboards and offices. An office already on record stays vacant, with no one moved into it.
• The text we keep loses your name and content. Your old @ goes too.
• Points you already gave other people stay with them, without showing they came from you.
• An internal record remains so you don't come back. It keeps only the Instagram ID, the final status, the moment the exit took effect and a request code with no other data. Anyone who asked for deletion, or whose account Instagram deleted, doesn't come back.
• Once the cleanup is done, a public lookup says the account wasn't found.

How we handle it

The team logs the request and, after checking it, uses the project's deletion tools. They block the account from coming back and remove your local data, keeping the points already given to other people without identifying who gave them. The team also has to check published files, images, videos and backups. Sending a DM doesn't do that check, and we don't announce a deletion as done before checking the project's copies.

What deletion can't reach

We don't control copies someone else already downloaded or shared. Deletion also doesn't reach:

• videos and Reels already posted on Instagram that show your @ (we don't put your @ in new ones);
• your own comments on Instagram, which you can delete there;
• business orders (order code, amount, payment address, status, and the name and @ on the order), kept for 5 years for accounting and refunds; the WhatsApp number is deleted ninety days after the listing ends;
• backup copies: we don't keep long-term backups; any backup copy is deleted within 30 days.

The payment itself can't be erased either: a USDT transfer on the TRON network stays on a public blockchain, and neither we nor PayGuin can erase it. Include the order code (NEG-…) in your request.

If you're not happy with how we handled your request, write back and a person reviews it. You can also complain to the Information Commissioner's Office (ICO), the UK data protection regulator: ico.org.uk/make-a-complaint.

Who handles it

UK Brick by Brick is run by Nicolas Kai, an individual based in Brazil, who is responsible for your data (the “controller”). The game's Instagram account is @ukbrickbybrick. The servers are in the United States, outside the UK. Questions and requests: email [email protected] or send a direct message (DM) to @ukbrickbybrick. Last updated: 12 November 2026. See also the Privacy Policy.